By Manal Haddad
This ebook will offer targeted perception into the contemplating ultra-modern shoppers in the direction of FMCG items. The booklet will spotlight the paradigm shift in purchaser attitude that has created demanding situations and possibilities for the twenty first century businesses. primary matters, hazards, and demanding situations can be appeared into to supply solutions to the 3 magical questions: what is replaced? the best way to Adapt? and what is Next?
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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad
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